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May 1, 2015
By: TOM BRANNA
Editor
RB’s Air Wick brand moved in at the Mall of America with its “Home is in the Air” pop-up experience. The 3D home, which was open from March 20-29, showcased the brand’s newly launched Air Wick Life Scents collection, which incorporates patent-pending technology that allows consumers to experience multidimensional fragrances that mimic real life. The pop up featured multiple rooms curated by lifestyle experts around a different immersive scent experience inspired by Air Wick’s Life Scents coll...
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